Cherry x Uniqlo is about embracing the future and letting go of the past. It’s a campaign in response to recent collaborations focused on pop art giants of the 60s and 80s. Instead it targets an audience of contemporary art enthusiasts interested in emerging artists of today. Through Cherry x Uniqlo, Uniqlo supports emerging artists, as well as local art communities. Not only will Cherry's artwork be featured on a new line of Uniqlo UT’s, but an exhibition will also take place featuring the artwork of several emerging artists