Tech Start-up

Since March 2024, I have worked as a contract freelance graphic designer for PERSUIT, a corporate-leaning tech start-up. This work has consisted of designing and producing illustrations, LinkedIn ads, pull-out banners, reports (one-pagers), infographics, and event materials, such as creating itineraries, invitations, cover images, branded merchandise, and booth design.

Product Illustration

These product illustrations involved simplifying and making a specific part of the platform easier to see, by highlighting key information. I then created designs for email and social to contain these illustrations.

+illustration +layout design +email +social

Linkedin Series

Flexible template for PERSUIT's Linkedin spotlight series.

+layout design +social

VIP Itinerary

Itineraries for an event at the US Open. I also designed and developed a microsite for this project so that the itinerary could be easily accessible for those on the go. I veered from the company's usual branding and used a different typeface for these itineraries, one that was similar but much lighter, in order to elevate the vibe of the invitation.

+layout design +typography +microsite

Platform Thumbnails

A designed updated thumbnail icons for the customer platform. This involved incorporating the style of the brand's current icons and applying color. The current icons I referenced were designed by senior designer, Anna Meyer.

+icons

One-pager

The one-pager I designed involved creating an engaging layout of text, product illustrations, and a numbers section.

+editorial +layout +infographics

Banners & Booths

Throughout the year, I have often been assigned to design pull-out banners for events. Here are a few examples. The booth design was created in collaboration with senior designer, Anna Meyer.

+poster design +typography +booth design | numbers and data design (left top poster): Anna Meyer