Cherry x Uniqlo is about embracing the future and letting go of the past. This campaign is in response to recent Uniqlo collaborations that focused on art giants of the past (i.e., Andy Warhol). Therefore, instead of making already super-famous artists more visible, it seeks to bring the work of emerging artists into the spotlight. Through Cherry x Uniqlo, Uniqlo supports emerging artists and local art communities. Note: This project was created for a course.