Wind + Water

Wind + Water is an interior design studio that provides Feng Shui guidance for the urban-based. Its bold and contemporary visual identity attracts its audience by creating an image of Feng Shui that contradicts typical assumptions about Feng Shui. For instance, the logotype is simple and modern, based on a non-embellished sans-serif, rather than an east asian brush script as one might expect for a brand about Feng Shui. This immediately differentiates the brand and gives it a contemporary vibe. Although the brand seeks to contradict assumptions about Feng Shui, the visual identity does pull from key aspects of the philosophy. For instance, the name "wind + water" is Feng Shui's literal translation; the color palette corresponds to the color for each direction; and the duotone treatment for images mimics the Feng Shui concept of Yin and Yang, as they are composed of cool and warm colors. Note: This project was created for a course.