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Wind + Water—Process
Wind + Water—Process
01 Logo
01 Logo
01 Logo
01 Logo
01 Logo
Explored several possible directions through sketches
Explored several possible directions through sketches
Explored several possible directions through sketches
Explored several possible directions through sketches
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
Intro
The above sketches show some of the different directions I explored while working on the logo. I completed this project in 2022 but returned to it because I felt like the logo and colors could be explored more intentionally.
I used the typeface Roboto to compose the logo and then customized the letterforms to create a soft, inviting feel.
I used the typeface Roboto to compose the logo and then customized the letterforms to create a soft, inviting feel.
I used the typeface Roboto to compose the logo and then customized the letterforms to create a soft, inviting feel.
I used the typeface Roboto to compose the logo and then customized the letterforms to create a soft, inviting feel.
I used the typeface Roboto to compose the logo and then customized the letterforms to create a soft, inviting feel.
Roboto
Roboto
Roboto
Roboto
Roboto
Roboto
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
Customization
Softened the edges to create a friendly, inviting feel.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
"+" instead of "&" or "and" because of the cardinal directions. The four directions are an important aspect of Feng Shui and are the main guidelines used to determine how one should lay out one's home.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
A wave to suggest the flow of "wind" and "water." The goal of Feng Shui is to create an ideal flow of energy within one's home. It makes sense that the literal translation of Feng Shui, is wind & water.
02 Typeface
02 Typeface
02 Typeface
02 Typeface
02 Typeface
Roc Grotesk
Roc Grotesk
Roc Grotesk
Roc Grotesk
Roc Grotesk
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
Roc Grotesk
I needed a typeface that would be well-suited for large signage. Not only did Roc Grotesk enhance the brand's contemporary, urban vibe, but its circular curves and moments of contrast are visually interesting at a large size.
03 Color
03 Color
03 Color
03 Color
03 Color
Citrine
#ECD225
Direction: West
Element: Metal
Mystical Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Citrine
#ECD225
Direction: West
Element: Metal
Mystic Animal: Tiger
Emerald
#3CC877
Direction: East
Element: Wood
Mystical Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Emerald
#3CC877
Direction: East
Element: Wood
Mystic Animal: Dragon
Blue
#6D99DD
Direction: North
Element: Water
Mystical Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Blue
#6D99DD
Direction: North
Element: Water
Mystic Animal: Turtle
Red
#DC3344
Direction: South
Element: Fire
Mystical Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
Red
#DC3344
Direction: South
Element: Fire
Mystic Animal: Pheonix
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is composed of rich, saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
The color palette is compose of rich saturated colors, as well as ones that have long been considered auspicious in Chinese culture.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
Colors & The Four Directions
In Feng Shui philosophy, different colors correspond to different cardinal directions. It's often recommended to apply color to its respective direction within the home. Since color has such a prominent role in Feng Shui, it felt appropriate to incorporate its meaning into the identity.
05 Duotone
05 Duotone
05 Duotone
05 Duotone
05 Duotone
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
The concept of Yin + Yang is another core aspect of Feng Shui. I used a duotone effect on the images in order to express that duality.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin + Yang
The duotone effect on images is meant to represent the concept of Yin + Yang, as an object that is held together by two opposite forces. Yin represents cool or dark colors, while Yang represents warm or light colors.
Yin
Earth
Moon
Night
Winter
Cold
Yin
Earth
Moon
Night
Winter
Cold
Yin
Earth
Moon
Night
Winter
Cold
Yin
Earth
Moon
Night
Winter
Cold
Yin
Earth
Moon
Night
Winter
Cold
Yang
Sky
Sun
Day
Summer
Heat
Yang
Sky
Sun
Day
Summer
Heat
Yang
Sky
Sun
Day
Summer
Heat
Yang
Sky
Sun
Day
Summer
Heat
Yang
Sky
Sun
Day
Summer
Heat
07 Application
07 Application
07 Application
07 Application
07 Application
